Content is the be-all and the
end-all of blog writing! If visitors don’t find your content interesting, they
will not bother to come back and visit your site again. If you want to promote
your online business, creating a blog site that you can link to your own
website will help generate traffic.
You have to remember that what
you are writing will be read by a lot of people. You have to consider your
audience. Will they be able understand the content? Would they be able to
relate to what you are writing about? Will this blog post generate a spark of
interest from them to visit your website?
Knowing how to blog is one thing, actually writing the content is another.
In our WordPress Training Guide we tell you to consider these simple things:
·
Make sure that you get your reader’s attention
the moment they read your headlines. The headlines should initiate curiosity to
read the content. You should grip them with your headlines.
·
People do not usually like to read especially if
they are too busy with work or school. What you want to have is a blog post
that readers would find it easy to scan and still get to know the gist of what
you are talking about. You can emphasize important words or phrases. You can
also post a link or more somewhere in the post.
·
You don’t want to give your readers eyestrain;
neither would you want them to get bored. Break down your thoughts into several
paragraphs if you are writing a long article. Using bullet points is also a
great idea.
·
If you can help it, avoid writing a lengthy
article. Keep your blog posts short and direct to the point. Readers would tend
to shy away from lengthy contents.
·
Make use of keyword analyzers. Keywords or
keyword phrases are very important SEO tools. Having the right keywords ensures
that your post will rank well, ensuring traffic to your website.
·
It would be a great idea to end your post with a
call to action, either to visit your site, buy your products or avail of your
services, or just to have them subscribe to your newsletter.
When you know how to blog, you’ve got to know how to
write great contents that will keep readers engaged and make them come back for
more!
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